Whether we realize it or not, LED billboard advertising has most likely influenced a strong number of the purchases we consumers make in our lifetime. Despite other digital marketing methods entering the scene, traditional billboards will always serve as an effective way to market any service or good. Why are billboards good for advertising? Let’s explore the reasons.
Billboards are effective because the widespread exposure
Consumers buy brands they recognize, trust, and form an emotional connection with, which is explains why you may be buying from companies you may not have consciously chosen to be right for you. Instead, many of us buy what is familiar and what has become habit. Billboards are effective because the widespread exposure to the general public on a daily basis helps potential customers develop affinity for the brand. For example, the average American commuter drives the same route to and from work, five days a week. Commute time usually includes time spend in traffic, with nothing to look at except billboards that have been strategically placed to catch their attention. Passing these billboards at least five times a week allows the commuter to form an emotional attachment and familiarity with the company’s name, brand, and services, which is why billboard advertising remains effective today.
Billboards also have the ability to reach the masses
Digital marketing is targeted to the population, based on age, gender, and interests. Billboards are a great way to advertise your company’s services to the general public, convincing a new group of individuals that they need to give your services a try.
One of the major reasons why so many companies continue to allot their marketing budget to purchasing billboards is that they require little to no effort on their part. Once the LED billboard is up, they can sit back and watch revenues increase. Social media marketing requires a team of social media strategists to communicate with potential clients, commenting on their posts, and actively building the brand every hour through social media channels. Billboards are easy and do the work for you!