Genoptic is a research and development firm specializing in nano-optoelectronics. We provide technological advancements in industries such as; Lighting & Display, Solar Energy, Medical Device, and Indoor Agriculture

Genoptic Smart Displays is a Canadian corporation based out of Calgary Alberta, Canada. Our highly technological products include everything from commercial LED signage solutions to large format digital LED advertising billboards to residential, commercial and industrial LED lighting solutions.

Our Mission

Genoptic, previously LED Sign Supply Inc., is a multifaceted company dedicated to providing high quality, yet cost effective LED display solutions for your business needs. As a leader in LED technology, we currently serve several local, national and international accounts. This is done through engineering, manufacturing and distributing a wide variety of display products in the rapidly growing LED signage industry. Our mission is to continue to provide cost effective yet high quality LED innovations to the industry while setting professional standards for impeccable service and support to our clients.

Strategic Alliances

Throughout the years Genoptic, formerly LED Sign Supply Inc., has been extremely selective in developing strategic alliances with partnering manufacturers and component suppliers across the globe. Quality is top priority and we employ vigorous quality control standards amongst our organizations. Reputation is not enough, we visit each and every supplier to ensure their quality standards are equally matched. This allows us to verify that the components we use are being produced and tested with the highest levels of standards and authenticated by reputable third party certifications.

Our Technologies

We have been an industry leader providing commercial LED display solutions for various indoor and outdoor LED advertising needs for small to large scale businesses. We have many proprietary technologies and custom designs including but not limited to our state of the art EnviroSlim® technology and cloud based Videostar® software user platform. Everything has been designed and developed with our in house engineering and management staff with thousands of successful installations across North America and abroad.

LED Billboard Solutions

Genoptics, formerly LED Sign Supply Inc., billboards have proven to stand out from competitors with a more crisp and vibrant high resolution LED displays for any environment. We have complimented our high quality hardware with our revolutionary cloud based encrypted Videostar® software specially designed for independent and third party advertising. From small to large format custom LED billboards, LED Sign Supply Inc. has the most reliable solution for your business.

Commercial & Retail

With the recent SBA(Small business Association) study that LED signage is 900% more attractive than traditional signage and it can increase business sales and brand awareness from 15-150%, there is no question if this technology is right for your business. The question now is “What is a reliable and competitive brand?”. With over 10 years of impeccable product performance and unmatched customer service, Genoptic is the best solution for your business.

Schools & Universities

Genoptic is proud to have provide LED solutions to various educational institutions across North America. Our LED message boards have had a great impact to local communities to allow school boards to display various important messages for any event, educational programs, student and teacher awareness, fundraisers and much more. Understanding many institutions have limited budgets Genoptic is able to provide cost effective solutions and affordable financing options for any school board application.

Municipalities and Government Facilities

Municipalities and other government facilities have dramatic opportunities for onsite public advertising awareness on their buildings, public works yards and roadway infrastructures. Our proprietary software allows graphic content to instantly display many important messages including highway and traffic alerts, amber alerts, public awareness advertisements, community programs, and employment opportunities etc. to one or various locations across the country.

Stadium & Arena

Arena Stadiums and Arena’s have had a ever increasing demand for attracting an audience. LED technology has drastically increased the attraction and advertising exposure of may stadiums across the globe. Genoptic, formerly LED Sign Supply Inc., has recently proven to have matched and superseded the technologies of past suppliers while providing much more cost effective customized integrated solutions.

Mobile LED Advertising

There has been an increased demand for portable and mobile outdoor LED advertising. Our Mobile LED trailer technology has been very lucrative to many of our clients and third party advertisers. Custom engineered and designed in house in Calgary, AB we offer a variety of more robust designs for any outdoor weather condition or mobile advertising need.

Our Proprietary Software

After years of extensive software engineering Genoptic is proud to introduce our proprietary Videostar® software. We have developed a more versatile user friendly software program for any type of user making it quick and painless to upload eye catching vibrant media content one or multiple networks of LED displays. We have also integrated our InteLED® Reporting Technology which can automatically send scheduling, proof of play, performance and error messages reports to you or your clients.

Customization & Versatility

Customization is what also separates us from many of our competitors. We have experienced engineering and senior executives staff who can create from concept to design to application all in house. We have provided complex large scale solutions for various clients with great success.

Our Quality Standards

Our groundbreaking Signage Quality Standard informs all we create by helping signage professionals and customers understand how to choose the perfect LED displays from us. Genoptic, formerly LED Sign Supply Inc., is proud to use only the latest in LED technologies to provide our clients with the highest quality components available to the market today. Today’s LED Sign industry has greatly suffered high failure rates from price driven inferior products entering into the market place. These products typically come from unreliable sources and combined with buyers being uneducated on what to look for when purchasing LED displays.


With many variables effecting the performance and life longevity of any LED sign, it is extremely important to be aware of the proper materials used to provide you with the best product. Although many factories are sacrificing quality for price and in return use inadequate materials and or heat sink designs. For example Genoptic uses high grade aluminium in our all our cabinets instead of steel which rusts and warps over time which costs more but ensures a longer lasting durable product. We have also designed our proprietary heat sink technology matched with only the best materials for the required application.


The life of an LED driver is mainly determined by the lifetime of the electrolytic capacitors employed. Therefore, to achieve long life of the LED drivers, it is critical to select long-life, quality electrolytic capacitors. Also, since the life of electrolytic capacitors drops by half for every 10°C increase in operating temperature, thermal management of these components is extremely important. Two key factors for reducing the temperature of the capacitors are high efficiency design (dissipating less heat in the driver) and thermal design (effective conduction and/or convection of the heat into the ambient surroundings).

LED Potting –
Copper VS Steel Terminal Pins

This is very important as it determine how long your sign will last. The terminal pins are the two pieces that come off the LED diode itself and are soldered to the PCB board(see illustration on right). If steel/iron terminal pins are commonly used in lower priced offerings which will corrode over time causing the LED to fail. It can also cause LED’s to appear dimmer than others making the images appear uneven or patchy. While using steel/iron terminal pins cuts the costs up to 30% when building an LED sign we only use copper terminal pins. Due to the high conductivity of copper our signs never have any corrosion or conductivity issues.

LED Potting - Copper VS Steel Terminal Pins

Diode Selection

Diode selection is a key component in any LED luminaries application. This will determine life longevity, lumen output and color temperature consistency of your final product. It is vital for any successful company to have expertise in diode selecting. This selection method is called binning. The practice of binning is designed to maximize effective utilization in the production of LEDs. This process is most important for luminaries manufacturers to specify and control since it has serious implications on performance, cost and lead-time. It is also important as a point of general awareness for end-use customers so they understand how the manufacturing supply chain is ensuring high quality and consistency – specifically with regard to critical performance attributes such as light output and color.

Manual Soldering Vs Wave/Automatic Soldering

Manual Soldering Vs Wave/Automatic Soldering- Another important consideration in the manufacturing process is how the components are soldered together. Typically there are two ways to solder, wave and manual. Manual soldering is a unique process with many variables and people being one of them. To make consistent joints every time all the time, the people have to be trained continuously and the equipment and materials have to be monitored as well. Although this method is common used as it may be less costly than purchasing high end automated equipment but it has proven to have higher product failure rates due to human error and or inconsistencies, especially in large volume. The second part of this is volume. A manual solder joint takes about one to three seconds to make depending upon having a consistent temperature and the flux type used which must also be regularly cleaned and maintained.

Diode Selection02

As stated previously, there are several ways LEDs are binned. The most critical bin criteria that impact product performance are light output and color temperature. Binning for light output is a very straightforward linear function. LEDs are individually measured and sorted by lumen output into prescribed ranges. LED suppliers create their own standard set of lumen bins and provide clear information on the expected lumen performance of each of their bin ranges. So, luminaire manufacturers can easily select the bin (or set of bins) that best meets the lumen performance requirements of the fixture. Binning for color temperature is a more complex process.

NIT Output & Efficiency

LED light efficiency in signage is measured in terms of NIT level. NIT is the candela per square meter (cd/m2). A measure of light emitted per unit area, this unit is frequently used to specify the brightness of a display device. 1 nit= 1 cd/m2. The brightness of an LED sign is measured in NITS. With our proprietary heat sink technology we are able to offer a high brightness LED display without overdriving the LED’s.

Our Networking Solutions

Genoptic, formerly LED Sign Supply Inc., offers a wide variety of networking communication solutions, including desktop to desktop, Cat5 Ethernet or wireless WiFi to remote cell phone modem connections enabling access to upload media content for one or more LED displays via internet. Please contact one of our expert staff members to assist you in finding the best solution to suit your needs.

Cabinet Design & Weather Proofing

Genoptic takes pride in our craftsmanship and our advanced weather proofing designs including our proprietary WeatherPro® and Temperzone® technologies with IP65 and IP67 approved components. Originally engineered to withstand the harsh weather patterns of Calgary AB, Canada’s freezing cold winters with high moisture Chinooks to hot and dry summers our products have proven to withstand the harshest environments throughout the globe.

Testing Standards

Genoptic demands proper testing practices to ensure the highest quality components and lowest failure rates of our LED screens. We go through a rigorous 100+ point quality control inspections throughout the initial design to finished product which include pretesting for low and high heat dissipation/absorption levels, water pressure and moisture testing, vibration and durability testing, electrical monitoring/metering testing and software diagnostic configuration testing. Lower cost LED brands typically do not offer these testing reports and cannot validate their claims. Genoptic abides by these tests as a standard to verify our product offerings and to meet and exceed expectations.


Genoptic, formerly LED Sign Supply Inc., is committed to helping our planet reduce emissions and energy consumption while also implementing low impact environmental safety standards throughout our factories with such LEAD accredited certifications as ISO9000-9001 compliance.


Sometimes a deal is not as good as it can appear, bypassing proper certification can lead to catastrophic failure rates, fire & safety hazards and a tarnished reputations. All electrical products sold in North America are required to have one of cETLus, cULus or CSA, UL safety equivalent certification. There are currently many low tier LED sign products being sold that are not certified to the minimum Canadian/ U.S. standards. Government’s are continually trying to improve the certification process and environment, seeking to ensure product quality and public safety through regulatory standards. For example all electrical products sold in Canada are required to have one of cETLus, cULus to conform to CSA safety certification. If the item plugs in, screws in or directly connects to “Line Voltage” these certifications are required.

Customer Service & Technical Support

We are also very committed to providing unmatched customer service and support throughout the globe. Our customer service representatives are well trained and work in house in Calgary, AB Canada with no outsourcing. We have various engineers, account executives, management teams and technical support staff to ensure a high level of support for any situation.


Genoptic, formerly LED Sign Supply Inc., is heavily invested in its product line and has one of the largest inventories on hand in North America with central offices and distribution warehouses spread across Western Canada. This allows us to fill large orders to our North American distributors exceptionally fast!

Warranty & Service Plans

All of Genoptic, formerly LED Sign Supply Inc.’s, products offer one of the industry’s best warranty programs including lifetime free technical service and service plans for 100,000hrs. We are proud to have one of the lowest failure rates on the market but we will also continue to provide great customer service and support for any warranty issues that may arise.

Company Benefits

We take pride in our superior craftsmanship and manufacturing the highest quality products at the most affordable price!
• Highest brightness LED’s- up to 12,000 NITS which gives much brighter images in direct sunlight
• Developed and engineered in North America
• IP65/67 rated weatherproof cabinets with custom automatic cooling system
• An A+ rating with Better Business Bureau “BBB”
• CSA, UL and ETL North American Electrical Safety Compliant
• Over 10 years experience in engineering, manufacturing & distributing innovative LED display technologies
• Our team has built a solid reputation for providing quality products with unmatched customer service
• United States Federally Approved Vendor and SAM corporate registered


There is the old saying “you get what you pay for”. Over the years Genoptic has built a solid reputation for a higher quality line with a low failure rate product offering. We may not be the lowest priced product nor do we want to be the cheapest. We have a long term commitment to our customers and the industry and we are heavily invested in our product offerings and our reputation. As stated above there are many credible reasons why you don’t want to be the cheapest. Typically the lowest priced products means the use of lower tier components, outdated technologies and improper testing and certification standards. Consider Genoptic, formerly LED Sign Supply Inc., as the highest quality LED offering at the most competitive price with unmatched service and support. In its true essence this is the moral foundation of what we built our company on.

Finance Options

Thinking outside the box has allowed Genoptic to stand out in the competitive world of LED signage. We understand that advertising and informing your audience is very important for most businesses but the initial upfront costs can be expensive. To solve this problem Genoptic has various financing options including but not limited to our Digital Advertising Program (DAP) an innovative advertising program which allows a full service LED digital advertising solution for your business at an affordable monthly rate. This full service option includes our attractive LED displays, installation and set up, graphic content creation, management and scheduling and full parts and labour warranty. This is an in house finance option offered by LED Sign Supply which will not affect your credit score or financial portfolio for your business. Contact us today to find the most affordable finance solution for your business.

Proven History

Fortunately for our company our products speak louder than words and in the LED sign industry each company is exposed showcasing each sign to the public whether they like it or not. We have seen many businesses come and go over the years succumbing to catastrophic product failure rates, poor service/support and visibly being recognized as unattractive products. Nobody can detest the superior life longevity of Genoptic, formerly LED Sign Supply Inc., products and how vibrant and attractive our signs are when compared to our competitors. We are experienced pioneers in this industry who will continue to set high quality standards and continue to integrate cost effective LED technologies solutions worldwide.

Project Completions

As our reputation continues to grow so does our project portfolio. We have had thousands of successful LED projects over the years with various businesses in almost every business sector including government municipalities, military, school boards, hospitals, churches, Oil & Gas facilities, small to large restaurant and fast food franchises, car dealerships, NHL & CFL stadiums and more, with many authorized distributors throughout the globe.