Creative, eye-catching exterior signage is what sets your business apart from the pack. More than simply serving as an over-sized business card, Chron Small Business says that a quality sign is like a silent salesperson, inviting customers in to see what you have to offer. After all, without an exterior sign, people may not even know where your business is located. An attractive sign, however, announces your presence and can even clue consumers in on the type of products or services you offer. Plus, exterior signage is always on the job 24/7/365, so it works harder for you than any salesperson or other marketing strategy.
Entrepreneur reports that most businesses make the same common mistakes when creating exterior signage. They strive for proportion, balance and understated or at least coordinated colors. Understatement is the first mistake, as is trying to cram too much information onto the sign, trying to make it blend into the surroundings, and under-spending. You do not have to break the bank for a great sign, but you will only get a return on your investment if you make your exterior sign memorable. That means going dramatic with size, placement, color, and message.
Digital and Exterior Signage – Nothing Compares for Exposure
When it comes to those four elements, nothing compares to digital signage from LED Sign Supply. When placed in a high-exposure, high-traffic area, LED Sign Supply signs can increase your business’s visibility by up to 900 percent. That is some serous signage that is anything but understated. A digital sign from LED Sign Supply will increase interest along with foot traffic, and build up your bottom line along the way. To top it all off, an LED sign is more affordable than you think. If you need an exterior sign for your business, call LED Sign Supply for a dramatic outdoor signage that will get you noticed.