In an age where companies can launch and promote their own services through various social media platforms, are billboards still an effective way to advertise? The short answer is YES. Despite other means of technology, billboards remain one of the most affordable, effortless, and effective ways to promote your brand among the general population. If you are looking to build your company’s brand and target new populations, an LED billboard is worth trying.
Why use billboards to advertise?
We understand you have other options when it comes to marketing and advertising. With other mediums out there, it’s fair to ask, why use billboards to advertise? Take a moment to consider how many hours the average American commuter spends sitting in traffic on any given work day. The one key element to increasing sales and brand recognition is to create a sense of familiarity between the consumer and the company or product. With a billboard, consumers pass the same familiar billboard day after day, and overtime build a fondness for everything from the company name, logo, picture, etc. The billboard cannot be closed or clicked out of as web marketing ads can. The billboard remains a constant, day after day, weaved into the fabric of the commuter’s everyday routine. The inability for consumers to escape or distract themselves gives the company a major advantage to sell to consumers.
How effortless billboard advertising can be…
What surprises many of our customers is how effortless billboard advertising can be. Companies that have chosen to use social media as their sole means of advertising often feel like they can’t keep up or do not understand the tools well enough to maximize the tool and reach their marketing goals. Social media advertising requires a team of strategists who know how to use the marketing data and are willing to respond to consumers. With LED billboards, outdoor and mobile billboard advertising is visible all day, without you worrying about anything at all.
You may still be asking, why use billboards to advertise?
The answer is simple – LED billboard marketing is one of the easiest ways to continually expose your customers to your logo and brand, day after day, while allowing you the flexibility to change and adapt.