The average commuter in the United States spends anywhere between twenty five minutes to an hour in the car, going back and forth to work on a daily basis. Most commuters dread this down time in their car but advertisers take delight in the fact that they have a captive audience to pitch their products and services to on roadside billboards. With new means of marketing gaining traction in the last few five years, specifically social media marketing, many companies and businesses are wondering if traditional billboard advertising is still the most effective way to capture an audience’s attention. Why is billboard advertising important? Let us tell you exactly why billboard advertising will remain as one of the most effective ways to reach your target audience now and for years to come.
Billboard advertising allows companies to reach the masses
Social media marketing is typically tailored to a very specific population of people, while billboard advertising is consumed by the masses passing by that billboard daily. When you consider why people buy a certain product or choose one brand over another, it usually boils down to familiarity. Customers will choose the brand or name that they are most familiar with and therefore, trust most. A consumer who drives by a billboard on a daily basis subconsciously becomes more familiar and comfortable with that brand overtime. The consumer online chooses which brands they want to interact with, follow on different social media sites, etc, but the consumer of billboard marketing is passively and subconsciously developing trust with a brand who has a billboard they pass multiple times a day.
A strong, clear marketing scheme is vital to the health of your company
Without a working marketing strategy, you will fail to bring in new clients and ultimately see a spike in revenue. The key to getting consumes excited and talking about your brand is by increasing exposure. Billboard advertising is one of the easiest and relatively inexpensive ways to create the exposure you need to attract interest. Of course the billboard itself, the messaging and images, as well as the placement and location are important. With all of these bases covered, billboard advertising can be one of the most effective ways to grow your company, with little to no effort on your part. If your company has been struggling to develop a marketing scheme that works, it’s time to give billboard advertising a try.