Outdoor retail signage – LED outdoor signage remains one of the most effective ways to advertise. Most business owners are weary to invest in a method of advertising without a proven track record of success. If you are looking for an easy, low maintenance, and affordable way to advertise, you will be hard-pressed to find a more effective way than with a eye-catching led sign. We offer a hug variety of different outdoor retail signage – from mobile signs to billboard signs. Our signs come in all different shapes and sizes, and can be easily programmed with the specials, promotions, and messages you want to get out to the community.
Employing effective advertising strategies
In order to thrive, especially as a small business, you must make yourself known. Even with the best products and services, your advertising must be effective otherwise your company cannot grow. Employing effective advertising strategies sounds a lot easier than it is in reality. In fact, advertising can be a real trouble spot for many businesses that struggle to make themselves known. A LED sign is a great place to start – whether it is with one of our outdoor or indoor led signs, billboard led signs, mobile led signs, or commercial signs. Outdoor advertising with billboards is something that has been working for businesses… for years. You will be hard pressed to find another company that offers such variety in outdoor retail signage.
LED outdoor signage attracts new visitors
Nothing brings attention to your business like outdoor electronic signage. At Genoptic Smart Displays, formerly LED Sign Supply Inc., we have the solution for any of your signage needs — and what we may not have, we can create. Early on, we understood that LED signs and billboards were the future of advertising, and we’ve been working for over 10 years to develop superior signs and the software that runs them to ensure that the LED signs you get from us are durable, functional and attention-grabbing.
Outdoor electronic signage can come in a number of forms
LED billboards are the most visible, but depending on your location, they may not be the best choice. That’s why Genoptic Smart Displays also offers smaller LED signs that can be easily installed on your building frontage or even at the roadside to draw attention to your location. Outdoor advertisement with LED billboards is a great option for any size business. Mobile LED signs are another option for outdoor LED signs. They’re the same high-quality as our other signs, but mounted on a trailer to allow you to easily move them when the urge strikes. Place yours at various locations in your parking lot, or take it to a remote location, such as a community fair or local sporting event to give your business far-reaching visibility.
Exterior Signage – Bright, Custom, LED Signs
Creative, eye-catching exterior signage is what sets your business apart from the pack. More than simply serving as an over-sized business card, Chron Small Business says that a quality sign is like a silent salesperson, inviting customers in to see what you have to offer. After all, without an exterior sign, people may not even know where your business is located. An attractive sign, however, announces your presence and can even clue consumers in on the type of products or services you offer. Plus, exterior signage is always on the job 24/7/365, so it works harder for you than any salesperson or other marketing strategy.
Entrepreneur reports that most businesses make the same common mistakes when creating exterior signage. They strive for proportion, balance and understated or at least coordinated colors. Understatement is the first mistake, as is trying to cram too much information onto the sign, trying to make it blend into the surroundings, and under-spending. You do not have to break the bank for a great sign, but you will only get a return on your investment if you make your exterior sign memorable. That means going dramatic with size, placement, color, and message.