LED Digital signage is a powerful marketing tool that makes it easy for small businesses, franchises, and large companies to engage with consumers. Clients from all different industries including automotive, retail, hospitality, and food/beverage have realized the power LED Digital signage has to increase revenue, revitalize their current customer-base, and recruit prospective customers to use their services and products.

With a well-placed LED sign, businesses can market services and products to the general population, attracting interest from audiences who would otherwise never find them online.

However, you may not have known that Churches, Schools, and other nonprofit organizations have also recognized the power that LED Digital signage has to broaden their reach to communicate with a new audience and establish a recognizable name within their community. Most well-established franchises are easy to recognize, both by name and logo, but new locations may require extra exposure to ensure the neighborhood knows. An outdoor church sign can relay information, service times, and other information to all who pass by.

LED billboards or signs are the perfect way to draw attention to a new opening in the area.

Advertising has seen several trends emerge over the years, but traditional LED Digital Sign marketing stands the test of time as one of the most efficient and reliable methods to communicate with consumers. Social media marketing has grown in popularity within the last 5-10 years and is certainly effective in creating buzz and attracting a following. One barrier with relying on social media marketing is that the limited types of people who find your channel are already interested in your services. Additionally, you are competing with countless other businesses online where customers are already bombarded with a high volume of advertisements. Investing all your time and focus on social media marketing also excludes an older demographic who are less likely to be spending time on apps and in online spaces.

If you have traditionally focused your marketing efforts online, you may have questions about what exactly LED Digital signage is. First, let’s define the term. Digital signage is a form of electronic marketing that utilizes signs, displays, and video screens to advertise or communicate a message.

Genoptic Smart Displays make LED signage with longevity in mind.

Our clients are thrilled when they find out just how low maintenance LED signage is, leaving more time to invest in the operation of running a business. Genoptic Smart Displays make LED signage with longevity in mind. Signage is made in a lightweight, slim design that is built to withstand the harsh sun and frigid winter weather.

Our outdoor LED Digital signs offer the benefits of traditional billboard advertising, but have been updated with personalization options, the ability to update signs regularly to reflect sales and promotions at any time, with vibrant, eye-catching messages. Using a custom electronic billboard allows you to add unique content on a whim, putting you in the driver’s seat of your company’s marketing campaign. An electronic billboard allows you to incorporate video, images, bright and vibrant lights to tell your company’s story according to what is needed that day.

For nearly 20 years, Genoptic Smart Display experts have helped large companies and small businesses understand how to use LED technology to reach their goals. Knowing competitive products inside and out and having helped countless clients from all different industries use LED technology for good, is how we have become one of the largest providers of LED Signs in North America. It is time to set yourself apart from competitors and see the fruits of your efforts directly through a boost in revenue.

As an LED industry leader, throughout North America, we stand ready to help!

For quick access to more information, support or a quote on custom LED Digital Signs, please contact us, today.

As marketing trends are constantly emerging, it can be difficult for business owners to know which trends are worth trying and which are a passing fad. When making decision regarding marketing your business, it is wise to first consider who your audience is and what types of messages will reach them. Next consider your budget, both short and long-term, and how much you are willing and able to spend, monthly. Finally, conduct research on which types of marketing methods are most effective in reaching your intended audience. You will most likely find that the popularity of outdoor LED Signs for businesses are popular for good reason. If you look strictly at numbers, LED signage has a significant impact on increasing awareness for a company and directly effects revenue. An investment in a LED signage campaign is a direct investment in your company’s success.

What are the benefits of using digital outdoor LED signs?

Our clients appreciate how low maintenance and “hands off” a LED sign can be for their marketing team. Social media marketing requires daily posts, constant engagement with the audience, and a knowledge of how to maximize social media channels for business. With digital outdoor led signs, you can sit back and let the signage do the rest. Messages, promotions, and specials can be swapped in and out easily as updating a PowerPoint slide. Digital signage is the perfect solution for small business that lack a full-fledged marketing team who can pump resources into the marketing strategy daily. One well-placed outdoor LED Sign can create the buzz you need with limited effort on the backend.

What is important when choosing custom LED signs for outdoors?

Quality should be at the top of your list. Your sign is a direct reflection of your business. Genoptic Smart Displays engineers all their signs in North America, built to withstand harsh winter weather and blazing summers. Each sign is constructed using the highest quality materials on the market, meticulously crafted to stand the test of time. Clarity and luminescence remain optimum for decades after initial purchase. Genoptic Smart Display’s digital billboards and signs are controlled by a propriety cloud-based software, enabling your team to easily manage the content regardless of where they are in the world.

Environmental consciousness is a growing concern on our clients’ minds.

You can rest assured knowing that LED signage consumes significantly less electricity compared with signs that use neon or incandescent bulbs. If reducing your company’s carbon footprint is a priority for your company, LED signage is an easy way to go green.

It’s time to reevaluate your marketing strategy and invest in LED signage.

We have all heard the saying that the definition of insanity is doing the same thing over and over and expecting a different result. If your sales goals are missing your targets, it is time to reevaluate your marketing strategy and invest in LED signage, which has proven successful for several different companies. For nearly 20 years, Genoptic Smart Display experts have helped large companies and small businesses understand how to use LED technology to reach their goals. Knowing competitive products inside and out and having helped countless clients from all different industries use LED technology for good, is how we have become one of the largest providers of LED Signs in North America. It is time to set yourself apart from competitors and see the fruits of your efforts directly through a boost in revenue. As an LED industry leader, throughout North America, we stand ready to help!

For quick access to more information, support or a quote on Outdoor LED Signs, please contact us, today.

Businesses of all sizes commonly report that advertising is one area of their business plan that could use an improvement. How does a business retain their loyal clientele while also generating new interest? How can businesses effectively advertise when they are already strapped for time and working with a limited budget? Genoptic Smart Displays offers the solution with their various outdoor digital signage that has helped business of all sizes, established franchises, schools, churches, and non-profits revolutionize their marketing strategies.

A Tried and True way to reach a new audience

Outdoor digital signs are a tried-and-true way to gain exposure and create buzz for your business and reach an entirely new audience. Business owners appreciate having a perpetually effective way to attract new customers that requires minimal effort on their part. Genoptic LED signage is available in different sizes and styles, and our team of seasoned professionals will help you select signage that makes the most sense for your needs. Using outdoor digital signage by Genoptic Smart Displays to advertise will free you up to focus on other aspects of your business.

Outdoor digital signage is effective

While digital marketing and social media are effective methods to advertise, outdoor digital signage capitalizes on an audience actively in your immediate trading area. Digital marketing can be effective in boosting the exposure of your business’s name and services but tends to be limited only to potential customers who are currently searching for your services. Digital LED Digital signs have a much larger reach, as they are visible to everyone traveling past your location.

Digital Signage – top quality, engineered in a lightweight and slim design

Perhaps you already see the advantage of using LED Digital technology but are concerned about the quality and longevity of the product. Genoptic Smart Displays digital signs have many advantages compared with other signage options on the market. The product itself is top quality, engineered in a lightweight and slim design that is sure to stand up even under the harshest of weather conditions. Each LED billboard or sign is made with state-of-the-art technology that regulates the internal temperature of the sign. Dust, debris, and water are sealed out, protecting each digital billboard and sign, and prolonging their longevity. A protruding grill face protects against rocks, bottles, and other items that can create damage.

Are you ready to get digital LED billboards signs working for you?

The installation process is seamless and quick, allowing you to begin using LED signage to advertise in no time. If you have struggled capturing the attention of a new circle of customers or are unsure how to best connect with your current customer-base, it is worth adding an outdoor digital sign to your marketing strategy.

We have helped a variety of clients in various industries

Everything from fast-food to nonprofits to schools and universities – use digital signage in the smartest way possible. As is the case with all our signs, we offer free lifetime technical service and support. We stand ready to troubleshoot any issues our clients may face after choosing our LED signage.

If your marketing is not yielding the new clientele and revenue to match your sales goals, it is time to do something different. Our outdoor digital signage is a guaranteed way to increase the visibility of your business, increase foot-traffic, and increase the value of your average sale.

Your up-front investment into one of our LED Digital signs can be amortized over our product’s 10-year life expectancy. With our 10-year manufacturer’s warranty, your marketing campaign is protected to be optimally delivered over 10 whole years.

For quick access to more information, support or a quote on digital signage, please contact us, today.